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Product development is a strategic process that leads from brainstorming and conceptualisation to market launch. It is of fundamental importance for companies that want to be successful in today's competitive economic landscape.
Companies that are innovative and creative in the development of new products or the improvement of existing products can secure a decisive competitive advantage.
1. ideation
2. research & development
3. concepts development
4. product design
5. prototyping
6. user testing
7. 3D Visuals
8. industrialisation
Product development
Product development is of crucial importance because it:
Promotes innovation:
It enables the creation of new and improved products that meet the needs of consumers and offer them added value.
Increased competitiveness:
The continuous development of new products and improvements to existing products enables companies to stay one step ahead of the competition.
sales increases:
The introduction of new products opens up new sources of revenue and increases sales potential.
Gain market share:
Companies that successfully develop innovative products can gain market share from competitors and strengthen their market presence.