Product Visualisation / Augmented Reality
augmented reality: your product in your customer’s space.
With web AR, customers place your product true to scale in their own environment – right from the browser, without an app. Open this page on your smartphone and tap “View in AR”.
On a computer? Open this page on your smartphone to place the model in your room.
Benefits
when ar pays off
Size matters
Will the machine fit in the hall, the furniture in the living room? AR answers it in seconds.
Try before you buy
Customers experience the product at full size before buying – which speeds up decisions.
Trade fairs & sales
Show large or heavy products in meetings without bringing them along.
Before series production
Investors and retailers see the product in the room before it is built.
Wow effect
AR sets your company apart from the competition as an innovator.
No app download
Web AR starts straight from the website – no hurdle for your customers.
Process
how web ar works
iPhone & iPad
Apple’s AR Quick Look starts right from Safari and places the model on the floor or a table.
Android
Google Scene Viewer or WebXR opens the model in the camera view.
Desktop
On a computer, the same model appears as an interactive 360° view.
One model for everything
One optimised glTF/GLB model is the basis for 360° and AR – we prepare it from your CAD data.
FAQ
frequently asked questions
What is augmented reality for products?
Augmented reality (AR) overlays a digital 3D model true to scale onto the real environment through the smartphone camera. Customers see how a product looks in their space and how big it really is.
Is an app required?
No. Web AR starts straight from the browser: on iPhone via AR Quick Look, on Android via Scene Viewer or WebXR. A tap on “View in AR” is all it takes.
Which products is AR worthwhile for?
AR is particularly worthwhile for products where size, space and presence in the room drive the purchase decision – such as furniture, lights, appliances, machines or trade fair exhibits.
Can the same model be used for 360° and AR?
Yes. One optimised 3D model serves both as a 360° view on the website and as an AR model on the smartphone.